We're Hiring!

SOCIAL MEDIA + MARKETING COORDINATOR

WHO WE’RE LOOKING FOR

We’re looking for a creative, resourceful and proactive get-things-doner to join our small team. As Creativ’s Marketing Coordinator, this person is equally skilled at strategic content creation and project management. They are the glue between planning and execution, and essential in helping our team exceed expectations through our work as local marketers for our clients.

WHO WE ARE

We’re doers. We make things happen, and always from a place of service to our clients and to each other. We move fast, but we have fun and we’d rather eat dirt than take ourselves too seriously. Our work though - it's serious business. We do what it takes so the work can speak for itself.

Our Values

• Lead with empathy.

• Words matter.

• Deliver value.

• Take the extra step to surprise + delight.

• Do more with less - always be resourceful but never cut corners and always deliver excellence.

WHO YOU ARE

You are resourceful, organized, an excellent communicator and unapologetically empathetic. You are a problem solver with a head for business, and as meticulous as you are creative. You love the thought of being a critical piece of something bigger than yourself -- both being able to influence it and learn from it is equally exciting to you. 

As for your work, you know that every piece of content published on behalf of a local business is instrumental to the bigger picture -- that you are representing real, hard working people in our local community who have given their life, time, and money to grow their businesses. You don’t take this lightly. You know that marketing with intention and social media have the incredible potential to bring people together through authentic communication and shared experiences, so everything you do in your work is strategic, thoughtful, and adds value. 

YOUR ROLE AS MARKETING COORDINATOR

This is a key support role within our agency, responsible for keeping our team organized and our work on track. While you will work with our team to plan and schedule social media content, execute email campaigns, and maintain brand consistency across the board, your real super power is ensuring our team is always prepared and our clients know the work we are doing on their behalf. Acting as both a detail-oriented marketer and a reliable point of contact for clients, you play a vital role in ensuring smooth execution and strong client relationships. You thrive in a fast-paced, collaborative environment and are comfortable juggling multiple brands, platforms, and priorities with flexibility and focus.

WHAT YOU’LL DO

• Own the details: Manage social media calendars, post content, and keep multiple client projects on track.

• Oversee content creation, scheduling, and publishing across various client accounts.

• Support execution: Schedule social media posts, emails, and other marketing deliverables.

• Collaborate with clients: Coordinate monthly client visits and calls, keep track of upcoming content needs the team will need to gather, share calendars with clients and build strong, professional relationships with them.

• Stay on-brand: Ensure all content matches each client’s voice, tone, and branding principles before it’s scheduled.

• Write copy and ensure all posts are written in the correct brand tone, free of grammatical or factual errors, are optimized for channel engagement, and are successfully published daily for all assigned properties

• Track performance: Monitor engagement and analytics and flag trends or opportunities for optimization on a monthly basis.

• Keep us moving: Help streamline processes and keep internal systems (calendars, content folders, communication) organized.

• Proactively community manage and monitor assigned clients’ social media activities for opportunities to consistently engage with and grow their community 

• Respond to tagged posts, share stories, reply to comments, interact with other accounts for each client daily, across all platforms

• Uphold Creativ’s values in everything you do in your role

YOU’LL THRIVE HERE IF YOU:

• Have experience managing and growing social media communities for local, experience-driven businesses.

• Are a confident writer that understands the nuances of brand voice and creating content for various audiences.

• Can juggle multiple projects without dropping balls.

• Love a good checklist and take pride in crossing things off it, because organization is your love language.

• Are resourceful, adaptable, and ready to jump in wherever needed.

• Naturally take initiative in your work and know how to independently manage your time and systems to set yourself up for success.

• Enjoy being part of a resourceful team that has each other’s backs.

• Stay on top of industry trends, changes to the digital landscape, pop culture and what’s trending in our communities because being in the know helps you relate to various audiences you manage.

• Live for a Google Doc, have experience with Mailchimp and know how to be successful on Instagram, TikTok, Facebook Business Manager, Meta Ads Manager

• Understand how proactively communicating with clients adds value to our work. 

This full-time role is not remote and based in Charleston, SC. Must be able to travel regionally and work occasional nights and weekends.

Pay commensurate with experience.

To apply, send your resume to ashley@creativsocial.com

3 Social Media Realities Spurred By The Pandemic

Sometimes subtle, sometimes glaringly obvious, the way we used social media since the early months of the pandemic has caused a shift in how businesses and their customers will communicate moving forward. Instead of your typical 2022 Social Media Trends for the Year roundup, we thought we’d dig into some of the bigger picture effects this shift has caused.

So yes, while TikTok will continue to explode, short form video content will increasingly become the favored format across various social channels, and paying for social ads continues to become a necessity, the three realities below speak to why you, as a local business owner, should be concerning yourself with all those things in the first place.

1. Customer Care Begins on Social

Before we had severe staffing shortages, supply chain concerns, increasingly impatient customers and other issues that have begun to feel like normal parts of running a business, businesses were thrust into total chaos with lockdowns, mandates, and more. Quick decisions to changes in business operations led to businesses needing a way to communicate with customers in real-time. It didn’t take long for many to realize that the fastest way to do that was through social media. Customers flocked to Instagram for the latest updates. With changes happening so quickly, even waiting on a website to be updated or an email to be crafted became too time consuming compared to the ease with which a note could be posted to an Instagram story.

While things have slowed down a bit from the frenzy that was 2020, how we responded then has created lingering effects. More than ever before, the first place your customers turn to for the most up to date information is your social feeds. That means that whoever manages your social is most often the first person who interacts with your customers and how they do so has big implications for how those customers view your brand, whether or not they choose to continue being your customer, and your bottom line. 

2. Social Commerce Creates New Revenue Streams

Before the pandemic, local brick and mortars used social media as a promotional tool to extend a brand’s voice beyond its four walls. Now, after lockdowns that closed physical locations and forced many to completely pivot their business model, social media has become a stream of revenue as crucial as their now reopened storefronts. 

From investments in online ordering and the use of 3rd party delivery apps like DoorDash and UberEats, to investments in redesigning websites to create online shops for retail or packaged products and using Instagram Shopping, we helped several of our clients set up infrastructure that will increasingly become core streams of revenue. For some restaurants, online orders account for as much as 40% of total sales today. Even within the entertainment industry, while in-person concerts and productions were canceled and postponed, entertainers from buskers to Broadway began using tools like Facebook Live and online streaming platforms to host performances for their audiences. 

While these were investments born out of necessity, it's important to recognize that in doing so, a shift has occurred in how we’ll engage with customers moving forward. 

Social first shopping experiences and customer journeys, where each stage from awareness to conversion is increasingly convenient and at people’s fingertips, will become standard. For many businesses, these avenues will be the first - even only - experiences their customers have with them at all. On one hand, selling online means access to more customers and hopefully more sales, but if you have yet to get serious about what it takes to invest in the tools to make that a reality, you risk being left behind. Time to get serious about social commerce! 

3. Social Media is a Business Channel, Not a Marketing Tactic

We’ve long known that social media can drive business, but the way businesses used it throughout the pandemic proves that it’s no longer just a marketing tool. This is perhaps the one thing we’re most excited about here at Creativ. Sure, it validates what we’ve always tried to articulate to our clients about its value, but now businesses of all sizes have proof that ownership of what happens on a business’s social media extends beyond the handful of people who are responsible for its content. 

This mindset change recognizes that what’s posted on social media relative to a brand -- by the business itself, its employees, customers or otherwise -- is not just ancillary to business operations, but fully integrated into it. If your physical business is thriving, taking care of its customers and employees, and providing a great experience, that will be reflected on your social channels.

The opportunity is to corral all this “noise” so that it positively affects your profit margin. If you’re still looking at social media as just another way to advertise your products or services online, especially if your intent is to advertise something that doesn't align with the actual experience you provide, I’d strongly recommend that this be the year you make some changes there.

Dive in.

In 2022, using social media effectively for your business requires active participation from stakeholders beyond those responsible for distributing content. It’s going to feel awkward and unfamiliar at first and you’ll convince yourself that maybe it doesn’t actually matter that much. That’s ok. Part of the beauty of social media is that because it’s constantly changing, everyone’s continuously just trying to figure it out. Whether you’re brand new to the game, thinking it’s time to completely overhaul what you’re doing on social for your business, or just want to chat about it, we’re here to help you. 

Hiring? 6 Free Ways to Find Employees Through Social

Using Social Media to Hire Employees

For restaurants in Charleston especially, hiring is a huge problem right now. If you own one, I’m not telling you anything new. If you’re running a business in town in another industry - construction, retail - you might also be experiencing this. 

First of all, I have no idea why this is such a problem and offer no long-term solutions. Pretty sure addressing the economic repercussions of a rapidly evolving workforce is beyond the scope of marketing, having more to do with accepted labor norms and other big picture things than anything we can snap our fingers here today to fix. I’m also aware you didn’t come here for my not-very-well-versed opinion on all that, either. 

What I can offer are some ways to make sure that those looking to work for your restaurant, retail store, construction company, hotel, or other small business know that you’re hiring. 

At Creativ, we find that many who ask for our help to put out job listings often forget several tools available to them. Unfortunately, throwing up a post on Indeed just doesn’t work as well anymore, but that doesn’t mean don’t do that, too.

Like anything else you want to communicate about your business, you have to get a little more creative these days to attract the attention of those your message is intended for. 

6 Free Ways to Find Employees

1. Use Facebook Jobs

Within the world of Facebook, there’s a whole section dedicated to job posts. People can apply directly through the platform and you can set it up to receive an email notification each time one comes through. You have options to qualify candidates, ask them questions like when they’re able to start, have them include resumes or past experience, and more. It simplifies the process for the candidates by populating most of their info and has the added benefit of them not having to leave a platform you are already active on. 

2. Post that you’re hiring!

Have you posted this on your social feeds? Created a job listing from your personal LinkedIn profile? Do this! We don’t always love text on images posted on your Instagram, but this is an exception. Post a graphic that says “We’re Hiring” and use relevant hashtags like #chsjobs to extend your reach. 

3. Is there any mention that you’re hiring on your website?

This is a big one. If I went to your website right now, would I know that you’re looking to hire? A good candidate will research companies when they’re looking for a job. Even if they see a social post, most will take a beat to find out more about you. One of the first places they’ll land is your website. Add a hiring page or create a post on your blog. Even if it’s a page you hide from your menu's navigation, candidates can easily get there with a “we’re hiring” link in your footer.

4. Employee Referrals

Do you have an employee referral program? There’s a number of ways to start one, whether you give cash incentives to an employee that brings on a friend that lasts a certain amount of time or employees are rewarded with being able to choose desired shifts for a week or otherwise. 

5. Use Facebook Groups

There are several Facebook Groups dedicated to employment opportunities in Charleston. Once you’ve created your Facebook Jobs post, copy that link and paste it into a post to share in any of these relevant groups. 

• Chucktown F&B

• Looking for a Job? Charleston, SC

• Charleston Food & Bev Hospitality

• Charleston, SC is Hiring

• Charleston Food and Beverage Employment

6. Link up with surrounding colleges or organizations relevant to your industry.

Do you have a specific demographic you’re looking for? Maybe you’re looking for college students for part-time work. Reach out to college career centers and ask how they communicate job openings in their town. Reach out to your Chamber of Commerce or local organizations like Lowcountry Local First or one relevant to your industry to see how they can help.