Online Reviews: 7 Rules of Engagement for Restaurants. How to use online reviews and your response to them to drive business and guest loyalty.
When was the last time you read through your Facebook reviews? Or (please don't quit reading already) hopped over to your business page on Yelp? Taking a few minutes to address your guests' feedback on review sites is literally the last thing on the priority list of "things to do" for most businesses, but I will maintain that it's essential.