Wherever you are, pull up your logo and take a full minute to give it a closer look.
What color is it? What kind of fonts were used in the type? What does it remind you of? Are there graphics and words? Which is more noticeable? How does it make you feel? No, really… how does it make you feel?!
Knowing what you know about your business, do you think yours is doing a good job of communicating what you're about to your customer?
Remember your gut impressions...
WHY IT MATTERS
Logos are visual triggers for people to identify your brand.
In a time where we are bombarded with them (we literally carry around hundreds of them in our pocket), this is key. We process images a billion times more quickly than words and for this reason alone, a logo is a powerful thing. It’s essential that we get it right.
At its best, a logo is a symbol that quickly and completely conveys your company’s vision and evokes an emotional response in your consumers. It’s a foundation for how you will visually communicate with your customers; a symbol that gives your business credibility and consistency that leads to consumer trust. It’s a first impression that leads to a customer being loyal for a lifetime.
2 ELEMENTS THAT MAKE AN EFFECTIVE LOGO
We asked our new Creativ Director Ashley to tell us two of the most important things effective logos have in common.
"When starting a business, it can be easy to get carried away with ideas like 'Our logo should have a picture of my cat in a palm tree along with his best friend in a bikini' or some other strange combination, but you always have to remember that simplicity is the key.
A clear graphic can turn into a classic symbol that you use for years to come. Steer clear of any effects, excessive patterns or graphics that would require a lot of small detail (like a cat and his friend in a bikini) that could get lost when scaling for multiple uses."
#2 Unique and Relevant to Your Business
"Although you want your logo to be simple, you want it to be unique to your business. For example, if you were starting a fast food restaurant, starting off that logo with some Golden Arches probably isn't your best bet.
Think, what will really represent my business well and what about it is a special characteristic that we could use to graphically represent that? Is it your initials, like Coco Chanel, that you turn into a graphic icon of elegance? Or is it a deeper meaning like Starbucks' twin tailed mermaid that references their origin city Seattle's sea faring history?
Whatever it is, unique meaning behind a logo is what will set it apart for the long haul."
MAKE IT HAPPEN
Go back to your logo. Is it working in your brand's favor? Read more here for some questions that will set you on the right path.
Or get our take by replying to this email, we'd love to help!