If you’re like us (on any other day other than the day the Falcons finally make it to the Super Bowl, #RiseUp), you’re watching the big game for one reason: the ads.

For us, it’s the event within the event and one that’s much more interesting to watch. This year, that’s mostly because we want to see who took their $5 million they spent on an ad and created something brilliant. Something that speaks to us, and in just 30 seconds, connects us with the brand and maybe even with those around us. For $5 million they better get that part right, but what if we told you that connecting with your audience in this way doesn’t have to cost you as much?