While the internet’s abuzz today with the good, the bad and the ugly from last night’s ads, two brands were able to stand out from the noise and deliver something meaningful. No, we’re not talking about Audi and 84 Lumber’s ads, two of the more anticipated ones that each took a stance and affected us emotionally (and that’s as far as we’ll go about that…). Last night’s winners were Tide and Google.
For us, it’s the event within the event and one that’s much more interesting to watch. This year, that’s mostly because we want to see who took their $5 million they spent on an ad and created something brilliant. Something that speaks to us, and in just 30 seconds, connects us with the brand and maybe even with those around us. For $5 million they better get that part right, but what if we told you that connecting with your audience in this way doesn’t have to cost you as much?
Does your business sell something to someone? Whatever it is, that someone you’re selling to is online. We're willing to bet that even if you don’t have a website, there is information on your business somewhere on the Internet. A website allows you to dictate what that information is, establish credibility and get found online. Your customers expect you to have one.
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